Domestic Douyin operations
Live operations, daily short-form content, creator distribution and paid amplification for local-services brands, chain stores and NKA retail.
Capabilities · 01
Run live commerce as a system, from launch to repeatable growth.
FLOWISTIC operates domestic and overseas MCN programs through specialist teams, structured content, creator networks and live-commerce rhythms built for China and Southeast Asia.
What we deliver
MCN live-commerce operations
Overseas TikTok operations
Always-on brand live, creator live matrices and store-level promotion, starting in Jakarta and designed for regional replication.
Content and creator systems
A governed mix of product demonstration, education, social proof and conversion content, distributed through tiered creator roles.
Live and paid integration
Live-room rhythm, product merchandising and paid-media decisions reviewed against the same commerce signals.
Operating method
Two markets, one disciplined operating model
Ignite, stabilize, break through
Build category awareness and launch demand, establish stable self-operated live sales, then scale through a broader creator matrix, campaign moments and content IP.
Seed, stabilize, break out, accelerate
Use creator video to test demand, build always-on live, create a breakout brand moment, then accelerate through platform events and focused budgets.
Specialists with clear handoffs
Strategy, content, live execution, creators, media and support operate through defined roles instead of relying on one generalist operator.
Operating benchmarks
The model in numbers
Delivery detail
How the operating model works
China-side three-phase benchmarks
Days 1 to 30 target CNY 5,000 to 10,000 in daily GMV through creator launch, short-form seeding and category education. Days 31 to 90 target CNY 15,000 to 30,000 through stable self-operated live, daily content and paid amplification. Days 91 to 180 target ROI of 3 to 4 and CNY 30,000 to 60,000 in daily GMV through creator scale, campaign moments and content IP. The six-month operating model targets CNY 3.75 million to 7.5 million in total GMV.
Content matrix and live SOP
The short-form mix allocates 30% to product demonstration, 30% to education and use context, 20% to social proof and 20% to conversion. The short-video formula is a three-second pain-point hook, an eight-second solution, a five-second value comparison and a three-second call to action. A two-hour live SOP moves through audience retention, product explanation, conversion and repeat acquisition, supported by price anchors, competitor comparison and social proof.
Creator matrix
A full creator matrix combines 3 to 5 top creators for launch authority, 30 to 60 mid-tier creators with engagement above 3% for sustained seeding, and more than 100 KOCs for long-tail word of mouth. Budget allocation changes by operating phase.
Southeast Asia live rhythm
The operating model gives each 15-minute block a flash-sale drop, live tasting or prize mechanic. Product pages raise AOV, creator video develops trend flavors and live rooms convert with flash-sale hooks. Search-oriented product naming is designed around people, product and context, with a documented benchmark of 36% higher search volume.
Calendar and commercial model
Recurring moments include a Tuesday brand day, a promotion on the 17th, payday activity on the 27th and a month-end push on the 25th. China-side engagement bands are CNY 30,000, 50,000 or 80,000 per live room each month, plus 3% to 5% commission on GMV. Hosts work four-hour shifts, one control-room operator supports no more than two rooms and the standard schedule includes four rest days per month.
Operating principles
What keeps the model repeatable
- Create a reason to stay, interact or buy in every 15-minute live block.
- Use 70% fast, authentic content and 30% higher-production brand content.
- Connect people, product and context across merchandising, creator content and live conversion.
- Use a fixed live calendar to build audience habits around repeat moments.
MCN live-commerce operations
Bring us the market, operating stage and commercial result.
Share the target market, current content and live setup, available team and the result required. We will map the right operating sequence.
Discuss MCN operations