Selected work

Results built through operating rhythm, not isolated campaign moments.

The published record covers rapid live launch, sustained commerce scale and an independently confirmed local store activation.

Case record

Five examples across live commerce and local activation

Burger King live-commerce operations shown on a dashboard and mobile storefront
Live commerceDecember 2023
01

Burger King

Always-on live operations and festival campaigns connected traffic, conversion and paid-media decisions.

  • CNY 1 million+ on a regular live day
  • 2,000%+ year-on-year daily growth
  • 6,000+ peak concurrent viewers
  • CNY 30 million+ in 11.11 and 6.18 festival sales
  • 11.11 advertising ROI 4.9
  • 6.18 full-domain ROI 50
0 to 1 live operationsApril 2024
02

Luckin Coffee

A ten-day launch rhythm moved a new live operation from setup to commercial traction.

  • 0 to 1 in 10 days
  • 1,000+ concurrent viewers
  • Nearly CNY 1 million monthly GMV
Bantianyao live-commerce operations shown on a dashboard and mobile live room
Rapid live launchDecember 2024
03

BanTianYao

A focused launch compressed market learning and audience growth into the first three days.

  • 0 to 1 in 3 days
  • 1,200+ peak concurrent viewers
  • 20x normal audience level
  • 2 million+ full-day exposure
  • Paid ROI 1:160
Scaled live commerceJune 2025
04

MIXUE

A compounding operating model turned repeatable live performance into monthly scale.

  • More than CNY 10 million monthly GMV
An unbranded pizza and mobile ordering scene viewed through a rain-covered storefront window
Local store activationSurabaya
05

Independent Pizza Store Activation

Local creators connected a weather-relevant message with the nearest store, online orders and physical visits.

  • 40% increase in same-store sales that week

What transfers between cases

The market changes. The operating discipline remains.

  1. 01

    Build a clear content and conversion rhythm before increasing budget.

  2. 02

    Use creators for local trust, not only reach.

  3. 03

    Review live, content, media and commerce signals every day.

  4. 04

    Turn winning formats into a repeatable calendar and team workflow.

Start with the business problem

Bring us the market, operating stage and commercial result.

Share the target market, current content and live setup, available team and the result required. We will map the right operating sequence.

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