
Burger King
Always-on live operations and festival campaigns connected traffic, conversion and paid-media decisions.
- CNY 1 million+ on a regular live day
- 2,000%+ year-on-year daily growth
- 6,000+ peak concurrent viewers
- CNY 30 million+ in 11.11 and 6.18 festival sales
- 11.11 advertising ROI 4.9
- 6.18 full-domain ROI 50

